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The Brooklyn Pink owners, Jordana Hemingway (left) and Ahmad Hemingway (right) embarked on journey as homeowners and entrepreneurs in 2021.
New York couple Ahmad Hemingway, 35, and Jordana Hemingway, 37, opened The Brooklyn Pink, a rental space in New York, in 2023. The eccentric pink space has drawn attention from many travelers across the nation looking to book a night there.
“Being based in New York City is great because not only do we have people from New York City that come and celebrate with us, but we also cater to the people that are from all over the country,” Jordana exclaimed.
The Brooklyn PINK is a black-owned rental space that serves not only as a venue for events but also as housing for attendees. The venue, which includes two bedrooms and one bathroom, is decked out in pink from wall to wall. It comes fully decorated and stocked for customers, so they don’t have to worry about anything except having a great time.
“It’s like this unique experience of private events meets a short-term stay meets a content space,” Ahmad said. After it’s all said and done, I could spend the night. I don’t have to worry about driving home or breaking it down, all that stuff, too.”
The owners pride themselves on providing decorations, photo props, and household essentials to eliminate any stress customers have when planning an event.
“When we say that we provide everything, we really do. And then we’ve had clients come and they brought stuff and they’re like, ‘Oh my God, we didn’t realize that you had everything.’ When we say we provide everything, we really do,” Ahmad said.
The Brooklyn Pink is a curated pink rental space focused on providing a safe haven for women.
The space also offers party packages ranging from $1,000 to $2,500. The most lavish package, “IT girl dinner,” comes with a decorated space, tablescape, customized cake, private chef with a custom menu, soft drinks and concierge. Meanwhile, the basic package, “Moment 4 Life,” comes with a fully decorated tablescape, pink dishware, and cookware to display your food in an aesthetically pleasing way.
“I’m a girl’s girl and I want everything to be pretty,” Jordana blushed.
Starting the business
The entrepreneur, wife, and mother of two was inspired to start this business venture because she believed New York needed a space for women to gather for fellowship, collaboration, and celebration.
“I was thinking what about like the ultimate girls pad?” Jordana explained to Madame Noire. “I would deck it out in pink, so I came to my husband with this idea and he was just like, ‘why would you isolate men?’ I’m like, that’s the point.”
Ahmad needed some convincing to accept the concept of the all-pink space, but he quickly saw the vision.
“I wasn’t really buying the whole concept at first because I just didn’t really see how marketing it to just women would work and then it being all pink, obviously, as a man. I’m like, I don’t get it,” Ahmad told Madame Noire. “But once she showed me…I was like, all right, I believe in you and I think we could do this.”
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