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Arthur Blank’s latest move is nothing short of monumental. Through the Arthur Blank Foundation, he has pledged $50 million over the next 10 years to support four of Atlanta’s most storied HBCUs (Clark Atlanta University, Morehouse College, Morris Brown College, Spelman College) with “gap scholarships” for students who are nearing graduation but have exhausted other financial aid.

The idea is to lift the burden from students who are academically qualified but financially stuck, helping nearly 10,000 learners complete their degrees.

To understand the depth of this move, it is helpful to examine the Arthur Blank Foundation itself. Blank, co-founder of Home Depot and owner of the Atlanta Falcons and Atlanta United, has committed to giving away more than half of his wealth and has already funneled over $1.5 billion into causes across education, the arts, health, and infrastructure.

In Georgia, his foundation has already supported HBCUs through previous gifts, including $10 million directed to Spelman for an innovation lab and $6 million to upgrade athletic facilities at various campuses. In this context, the new $50 million pledge represents the single most significant gift to HBCUs made by the Arthur Blank Foundation to date.

HBCUs hold a legacy that is both rich and resilient.

For over a century, they have been institutions of opportunity, educating generations, cultivating leadership, fueling movements, and evolving despite systemic underfunding and external barriers. Many of their students come from low-income households, first-generation college families, or areas with fewer resources. A large part of the attrition (students dropping out before finishing) is due not to capability, but to gaps in funding near the finish line when all other forms of aid have run out. The new scholarship pledge is precisely calibrated to address that “last mile” struggle.

So how might this incoming money be used in practice?

Gap scholarships would enable students to focus full-time on completing their coursework, rather than juggling extra jobs or accumulating debt.

Funds could underwrite costs such as fees, textbooks, or living expenses that are often overlooked. Beyond direct student support, campuses might allocate portions towards administrative capacity to better manage retention, counseling and advising services, bridge programs, or improved infrastructure because making graduation easier is about more than covering tuition. When more students cross the finish line, alumni networks strengthen, institutional prestige grows, enrollment stabilizes, and the long-term cycle of reinvestment gains momentum.

This gift is more than charity. It’s a strategic reinvestment in legacy, promise, and future leaders. It also emphasizes a truth long known: when HBCUs succeed, communities succeed. Shout out to Arthur Blank for making a difference!

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